Graphic design requires intelligence, knowledge, talent, and skill, as well as an affinity for images, words, and media. Graphic Designers create layouts and designs for logos, packaging, advertising, marketing collateral, and other published materials in both print and online formats.
They are responsible for:
Selecting and arranging artwork
Creating illustrations
Choosing colors
Influencing the overall design concept
Conducting press checks
Knowledge of the latest graphic design software is essential. Strong communication skills are equally important, as designers frequently collaborate with production artists, writers, art directors, and creative directors.
UI Design ResponsibilitiesIntermediate skills in UI design and solid knowledge of UI design principles
Experience in design delivery and UI research
Ensuring quality and consistency in UI deliverables (mockups, clickable prototypes, design systems, assets for development handoff, simple animations)
Translating brand guidelines into digital UI for products
Applying UI research methods (competitive analysis, A/B testing, accessibility)
Collaborating closely with Product Designers (UX) and software engineers to ensure smooth asset handoff and UI reviews of live code
Opportunity to upskill in design leadership through team process initiatives, stakeholder communication, and establishing UI design practices
Proficiency in graphic design software (Adobe Creative Suite)
Creativity and artistic vision
Strong knowledge of design principles and typography
Attention to detail and accuracy
Excellent communication and collaboration skills
Ability to meet deadlines and perform under pressure
Portfolio demonstrating strong design mastery in graphic design and brand identity (assessed on creative excellence, storytelling, problem-solving, and technical execution)
Passion for beauty, with understanding of category trends and competitive landscape
Keen eye for detail, critical to succeed in the beauty category
Ability to build concepts and execute visual strategy across consumer touchpoints (packaging, promotional materials, retail displays)
Consistent and creative application of brand guidelines
Ownership of project presentations to communicate and justify conceptual and directional choices to cross-functional teams
Expertise in latest graphics and business programs: Adobe CS (Photoshop, Illustrator, InDesign, Acrobat) and Microsoft (Outlook, PowerPoint, etc.)
Flexibility in dynamic environments and ability to influence across functional partners
Strong communication and collaboration skills, with comfort in giving and receiving feedback
Empathy and non-linear thinking, with a consumer-centric approach to ideating solutions
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