Job Description

Zenity is hiring an Senior ABX Manager with a primary focus on pipeline creation. You will build the foundation for strategic ABM and run programs that influence acquisition, accelerate deal progression, and support expansion over time. Your work will help Zenity move from campaign based ABM to coordinated ABX, building the frameworks for account tiering, ICP alignment, buying committee mapping, and engagement tracking.

You will partner with Sales, Customer Success, SDR, Product Marketing, and RevOps to identify target accounts, design tier specific plays, and deliver coordinated experiences across digital, field, partner, and executive channels. You will own account engagement workflows in HubSpot and guide the build out of intent data, account signals, and dashboards that show influence, reach, and revenue impact.

You will build the foundation for ABX at Zenity, shaping how we engage strategic accounts and creating repeatable programs that drive pipeline, influence revenue, and support expansion.

What You Will Do

• Build the ABX strategy centered on pipeline, with expansion and lifecycle engagement designed to scale
• Define account tiers, ICP, buying committees, and engagement journeys
• Design and run personalized programs across email, paid media, digital, events, direct mail, and executive outreach
• Develop account plans with Sales and CS for Tier 1 and Tier 2 accounts
• Create engagement tracks for new logo, open pipeline, renewal risk, expansion, and strategic partnership
• Use HubSpot, intent data, and account signals to track reach, influence, and deal progression
• Build playbooks and enablement tools for Sales, SDR, and CS to support outreach and lifecycle messaging
• Lead pilots for strategic accounts, measure impact, and build repeatable ABX models
• Partner with Field and Events to plan regional sessions and account specific activations
• Share insights with Sales, CS, and marketing leadership to guide focus and investment
• Manage budgets and resources to deliver strong return on programs

REQUIREMENTS

What You Bring

• Experience running ABM programs that support pipeline creation and early stage ABX motions
• Understanding of lifecycle marketing, account journeys, and buying committee influence
• Experience using HubSpot, 6Sense, or similar tools to drive AB X programs and track impact
• Skill in designing multi touch programs for target accounts for pipeline, renewal, and expansion opportunities
• Experience building dashboards that show engagement depth, revenue influence, and account health signals
• Strong collaboration with Sales, CS, SDR, Product Marketing, Field, and RevOps
• Structured thinking, strong communication, and ownership of process and alignment

Success Metrics for the Role

• Foundational ABX strategy and frameworks established
• Tiered account programs activated across Growth, Sales, CS, and SDR
• Measurable lift in engagement depth and buying committee reach
• Increased influence on open opportunities and deal acceleration
• Dashboards live for engagement, account health, and revenue impact
• Early pipeline creation from Tier 1 pilot accounts, expanding to Tier 2

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