Job Description
BOLD. BRAVE.RELENTLESS. CLOTHING AND GEAR BUILT FOR PROs ProSwag is on the lookout for a creative and results-oriented Social Media Marketing Specialist to drive our digital advertising efforts across Facebook, Instagram, and TikTok. This role is ideal for a strategic thinker with a proven background in social media advertising—especially in the apparel industry—who can blend data-driven decision-making with bold, engaging content.
Key Responsibilities Paid Campaign Strategy & Execution - Plan, launch, and manage paid ad campaigns across Facebook, Instagram, and TikTok
- Build performance-driven strategies that align with brand goals and resonate with our target audience Monitor ad spend and performance metrics to maximize ROI and efficiency
- Use A/B testing to refine targeting, creative elements, and messaging
Content Creation & Brand Consistency - Design captivating visuals, videos, and copy tailored for social platforms and fashion-forward audiences Ensure a consistent brand voice and aesthetic across all channels
- Work closely with teams to produce high-quality creative assets Stay ahead of trends, algorithm changes, and platform updates to ensure top-tier content performance
Analytics, Optimization & Reporting - Track and analyze key metrics using native platform tools and third-party analytics
- Deliver regular performance reports with insights and recommendations
- Monitor competitors and industry trends to spot opportunities for improvement
- Communicate campaign outcomes and strategy shifts clearly to internal stakeholders
Audience Growth & Engagement - Define and refine target audiences based on behavior, interests, and demographics
- Develop strategies to grow social media followings and improve engagement rates
- Manage community interactions with timely, professional responses
- Collaborate with influencers and brand ambassadors to enhance reach and authenticity
Required Qualifications Experience & Skills - 3+ years of hands-on experience in social media marketing with a focus on paid campaigns Demonstrated success managing Facebook, Instagram, and TikTok ads
- Deep understanding of fashion marketing, seasonal trends, and consumer behavior in the apparel space
- Skilled in using Facebook Ads Manager, Instagram Business Tools, and TikTok Ads Manager
- Proficient in analyzing campaign performance using Google Analytics, Facebook Insights, etc.
Technical Proficiency - Strong command of paid media strategy and optimization best practices
- Familiarity with graphic design tools like Canva, Photoshop, or similar platforms
- Basic video editing experience for short-form content creation
- Knowledge of e-commerce integration, conversion tracking, and pixel implementation
- Experience working with influencer tools and platforms
Core Competencies - Creative mindset with attention to detail Strong written and verbal communication skills
- Ability to juggle multiple campaigns and deadlines independently Analytical and solutions-oriented approach to marketing
- Quick to adapt in the fast-changing social media environment
Preferred Qualifications - Bachelor’s degree in Marketing, Communications, or related field Experience with other platforms like Pinterest, YouTube, or Snapchat
- Familiarity with SEO as it applies to social media
- Certifications such as Facebook Blueprint or Google Analytics
- Experience with social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- Background in fashion merchandising, retail, or consumer marketing
What We Offer - Competitive salary based on experience
- Comprehensive benefits package
- Collaborative and creative work culture
How To Apply To be considered, please submit:
- Your resume
- A portfolio showcasing successful campaigns in the apparel industry
- Case studies with measurable outcomes from Facebook, Instagram, and TikTok ads
- Creative examples of social content you've developed
Job Tags
Seasonal work, Shift work,